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McDonald's

Financing

McDonald’s franchisees upset with management over changes to ownership rules

 By Jonathan Maze on Jul. 18, 2022

A vast majority of operators back a vote of no confidence in CEO Chris Kempczinski over tougher new standards on renewals, according to a survey by an independent franchisee association.

Leadership

McDonald’s names Jill McDonald head of its largest international markets

 By Jonathan Maze on Jul. 13, 2022

The former Costa Coffee CEO will be president of the burger chain’s International Operated Markets segment.

Marketing

Subway veers from the trend of following a blockbuster ad campaign with a dud

By Restaurant Business Staff on Jul. 12, 2022

Restaurant Rewind: Whew—we're not seeing another Herb The Nerd or a Soviet Fashion Show.

Financing

McDonald’s is buying out one of its biggest and most prominent franchisees

By Jonathan Maze on Jul. 11, 2022

The burger giant is buying out Caspers Company, whose family has run the business for more than 60 years, and which was instrumental in creating the National Owners Association.

Marketing

Want free fries? Clear your schedule Wednesday

By Heather Lalley on Jul. 11, 2022

Chains around the country are celebrating National French Fry Day with giveaways, contests and even a chance to spend a couple of nights in a potato hotel.

Marketing

Camp McDonald’s makes some unhappy campers grimace

By Heather Lalley on Jul. 07, 2022

Marketing Bites: Problems with a third-party site kept some customers from getting an in-demand Grimace pool float, a hot dog stand offers free milkshakes with proof of vasectomy, and more marketing news of the week.

Marketing

McDonald’s inks a sponsorship deal with OfflineTV

By Jonathan Maze on Jul. 07, 2022

The fast-food burger chain will be the first major sponsor for the Los Angeles-based group of gaming-centric content creators.

Operations

Hey, McDonald's, your approach has been tried before

By Restaurant Business Staff on Jul. 05, 2022

Restaurant Rewind: McDonald's get-tough policy on veteran franchisees has an historical precedent. And it didn't yield a kumbaya outcome.

Marketing

McDonald’s courts younger consumers with a summer camp

By Jonathan Maze on Jun. 30, 2022

The burger giant will give app users access to discounts, merchandise, “menu hacks” and even musical performances.

Financing

Something is not working between McDonald’s and its franchisees

By Jonathan Maze on Jun. 29, 2022

The Bottom Line: The burger giant is facing the latest in a string of disputes with its operators, despite the company’s strong sales and record store-level cash flow and valuations.

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