Marketing
McDonald’s will finally kick off its loyalty program
MyMcDonald’s Rewards will be available on July 8 as the chain seeks to join companies like Starbucks and Dunkin' in marketing directly to consumers.
Financing
McDonald’s CEO expects dine-in to come back, but it could take a while
Chris Kempczinski is not dismissing the prospects of a comeback of its dining rooms, but he also acknowledges that takeout will dominate for a while.