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McDonald's

Financing

Fast-food chains expect a gradual return of dine-in business

 By Jonathan Maze on May 20, 2021

McDonald’s expects to open more this summer while Wendy’s has most of its dining rooms open. But customers are slow to eat inside, at least for now.

Financing

McDonald’s expects to pay $15 an hour at company restaurants by 2024

 By Jonathan Maze on May 12, 2021

The Chicago-based burger giant is giving workers a 10% raise and is boosting its starting wage to $11 to $17 an hour amid an unprecedented shortage of labor.

Marketing

McDonald’s is pushing vaccinations on its coffee cups and delivery orders

By Jonathan Maze on May 11, 2021

The burger giant is working with the Biden administration to raise vaccine awareness, including “We Can Do This” campaign ads on the company’s Times Square billboard.

Financing

Shareholder groups question differential treatment for McDonald’s former CEO

By Jonathan Maze on May 10, 2021

CtW Investment Group, California Public Employees Retirement System and others argue the company let Steve Easterbrook walk away with millions even as its former chief people officer was fired.

Financing

McDonald’s learns that a simpler menu is a winning strategy

By Jonathan Maze on Apr. 30, 2021

Franchisees pushed for years to cut items from the menu, says RB’s The Bottom Line. The pandemic forced the issue and sales have been strong since.

Financing

Chicken helps McDonald’s sales soar

By Jonathan Maze on Apr. 29, 2021

Same-store sales were up 13.7% over 2019, driven by new menu offerings such as the chicken sandwich as well as digital and delivery.

Technology

McDonald’s has big hopes for its loyalty program

By Jonathan Maze on Apr. 29, 2021

The company plans to expand its MyMcDonald’s Rewards program this summer as it works to build frequency.

Financing

Teamsters sue McDonald’s over the Steve Easterbrook severance

By Jonathan Maze on Apr. 22, 2021

The union wants to inspect documents related to the board’s discussions on issues of sexual harassment and gender discrimination dating back to 2006.

Marketing

McDonald’s next big meal is with BTS

By Jonathan Maze on Apr. 19, 2021

The burger giant’s latest celebrity-endorsed meal collaboration will be with the hugely popular Korean boy band.

Workforce

McDonald’s to start requiring anti-harassment training at all its restaurants

By Jonathan Maze on Apr. 14, 2021

The company will require its 39,000 locations to follow a new set of brand standards for a “respectful and inclusive workplace.”

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