McDonald's Articles

McDonald’s, Subway and others introduce new offers this week as industry competitiveness continues.

The new Archburger would be made with sixth-pound, fresh-beef patties.

The burger chain’s stock surged more than 40%, making it the top-performing brand on Wall Street.

These nine additions to the restaurant industry vocabulary list are terms of the industry’s resistance.

These marketing mishaps and wins left a mark on operators and consumers.

Progress ran into some resistance this week, in part because of robots running amok. But reactions to the industry's harassment scandals showed the clock isn't rolling back.

More chains are giving a self-delivery/third-party hybrid a try.

The Top 500 chains unveiled more than 13,000 limited-time offers in 2017, but only some can be winners with consumers.

Chain’s volley in the new value wars is a tiered menu that will be available Jan. 4.

Consumers reveal which chain limited-time offers they are most likely to purchase based on name and description.