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McDonald's

Marketing

McDonald’s is giving away McRibs, but there’s a catch

 By Jonathan Maze on Nov. 30, 2020

Customers who shave their facial hair can get one of 10,000 free McRib sandwiches as the chain partners with No Shave November.

Operations

Quick-service chains plan for a fast future

 By Jonathan Maze on Nov. 24, 2020

As the pandemic hit, fast-food chains rethought their designs. Here’s a look at the most popular elements.

Marketing

McDonald’s enlists Chrissy Teigen and John Legend on charitable challenge

By Jonathan Maze on Nov. 24, 2020

The burger giant is promising to donate $100 million to Ronald McDonald House Charities, including an end-of-year social media campaign.

Operations

Civil rights attorney joins franchisees’ lawsuit against McDonald’s

By Jonathan Maze on Nov. 23, 2020

Daryl Parks, who has represented families of Trayvon Martin, Michael Brown and Corey Jones, has joined a pair of lawsuits against the chain.

Financing

More Black former franchisees join McDonald’s discrimination lawsuit

By Jonathan Maze on Nov. 18, 2020

The complaint now features 77 former operators who ran nearly 300 locations.

Leadership

McDonald’s names Tiffanie Boyd new U.S. chief people officer

By Jonathan Maze on Nov. 16, 2020

It’s the latest in a string of new hires at the burger giant amid a quiet shakeup in the executive team.

Operations

McDonald’s is stepping up its safety efforts as COVID surges again

By Jonathan Maze on Nov. 13, 2020

The company will emphasize contactless payment and plans more inspections of restaurants to ensure they are taking proper steps to protect against the spread of coronavirus.

Marketing

McDonald’s wants to raise its marketing game

By Jonathan Maze on Nov. 11, 2020

The burger giant is getting more aggressive, and activist, as it seeks to raise its game in the intensifying battle for fast-food customers.

Operations

Steve Easterbrook wants to be dropped from McDonald’s discrimination lawsuit

By Jonathan Maze on Nov. 10, 2020

The chain’s former CEO derides a lawsuit by two Black executives as a “kitchen-sink-style” complaint that aims to “sensationalize” the case.

Financing

Wendy’s is taking breakfast share, but not from McDonald’s

By Jonathan Maze on Nov. 10, 2020

The burger chain has seen a sustained level of sales in the morning, likely at the expense of Taco Bell and Burger King, says RB’s The Bottom Line.

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