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McDonald's

Financing

McDonald's, eager to open more restaurants, plans a new concept called CosMc

 By Jonathan Maze on Jul. 27, 2023

The burger giant plans to open the new, smaller-format concept in select markets as it looked for alternative strategies to bolster its growth.

Financing

McDonald's and its franchisees paint different pictures of the brand's rules

 By Jonathan Maze on Jul. 21, 2023

A group of operators argued in comments with federal regulators that the franchisor’s changes cost them important profitability and drive up their prices. To the company, the changes are necessary to evolve the brand.

Marketing

The Grimace birthday promotion was an even bigger success than McDonald's expected

By Jonathan Maze on Jul. 14, 2023

The burger giant, which has been a marketing force in recent years, reached “billions” with the promotion, thanks to a “genius” viral social media trend that took the company by surprise.

Marketing

McDonald's is phasing out its bakery items

By Jonathan Maze on Jul. 11, 2023

The burger giant said it is removing its Apple Fritter, Blueberry Muffin and Cinnamon Roll from its menu less than three years after their introduction.

Financing

Concern over a California joint-liability proposal unites McDonald's and its franchisees

By Jonathan Maze on Jul. 07, 2023

The Bottom Line: A bill making its way to the governor’s desk would go further than proposed federal joint employer rules in making franchisors liable for their franchisees’ workers. And this one just targets fast-food chains.

Financing

McDonald's franchisees, and their attorney, push back against proposed California joint employer rules

By Jonathan Maze on Jul. 05, 2023

An independent group of the chain’s operators blasted a proposed rule in that state that would make fast-food franchisors liable for franchisees’ employment law violations after a union-backed group hinted their attorney favors them.

Financing

Restaurants join the layoff party

By Jonathan Maze on Jun. 08, 2023

The Bottom Line: Chipotle’s corporate layoffs follow actions by McDonald’s and Wendy’s, though the companies insist it’s not all about any looming recession.

Marketing

McDonald's takes another nostalgia trip, this time with Grimace

By Jonathan Maze on Jun. 06, 2023

The burger giant has found a winning formula by tapping into customers’ love of its brands. And so the big purple blob character will be the centerpiece of its marketing starting next week.

Financing

It could be a while before McDonald's makes its Krispy Kreme test national

By Jonathan Maze on May 12, 2023

Early reports suggest the burger chain’s test of the sale of the doughnuts has been going well. But Krispy Kreme doesn’t have the capacity to serve the entire brand.

Workforce

Labor crunch triggers widespread effort to loosen teen labor rules

By Peter Romeo on May 09, 2023

The proposed changes would allow youngsters in their early and mid-teens to work more hours and handle alcohol.

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