Marketing
Melting Pot dips into the direct-to-consumer market
The fondue chain is selling do-it-yourself meal kits through a partnership with Omaha Steaks.
Financing
Looking for experiences, consumers flock to polished casual restaurants
The Bottom Line: The Melting Pot had its best year in a decade last year. One reason is consumer demand for get-togethers.
To truly understand a country’s culture, one need not look much further than the foods people eat and the manner in which they are prepared, served and consumed. As with other countries around the world, food in India is more than just sustenance—it carries a far deeper meaning. Food is also instrumental to rituals and traditions, religious beliefs and the bringing together of the family unit.
Globalization has had a huge effect on our culinary world. A visible example of this trend is the exploding popularity of sushi. It started out in high-end Japanese restaurants but has since made its way into moderately priced casual eateries as well as take-out establishments and the refrigerated section of supermarkets. Now is a good time to step back and learn more about the sushi phenomenon.