Outback Steakhouse

Consumer Trends

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Marketing shifts bring gains for Outback Steakhouse and some sister brands

A more local approach to marketing is taking hold at Bloomin’ Brands, while discounting takes a back seat.

Sales and traffic comps remained negative for the big brand in Brinker’s portfolio.

The casual chain is looking at kitchen-only formats after shrinking the size and tweaking the back of house of its conventional stores.

See which brand beat Denny’s, Applebee’s and others in a new ranking of full-service concepts by the strength of their customer following.

All members will get something free when they visit a store.

A new analysis also shows what differentiates a good user-generated review from a negative one.

Bloomin' Brands agreed to add an industry veteran to its board under an agreement with Jana Partners, one of two shareholders that have been sympathetic to spinning off secondary brands.

The latest flurry of earnings reports show clear sales and traffic improvement for a number of the sector's big brands.