So who is your customer anyway?
The answer will tell you everything from what should be on your menu to what your marketing plan should look like. We tag along as four restaurants do the research.
A hurricane is disruptive whenever it hits, but as the full force of Irene swept the East coast over the weekend—the most lucrative days for restaurants—industry folks had to instantly come up with their own disaster plans. And they had to let their customers know pretty quickly. Alerts sent out through Facebook, Twitter, texts and blogs ranged from the serious to the quirky.