Marketing
Sizzler aims for a renaissance by unabashedly embracing its past
The chain plans to remind lapsed patrons of what they once enjoyed, with hopes they'll bring younger members of the family back with them.
Marketing
Sizzler reaches back almost 40 years for a re-introduction to lapsed customers
The steak-and-salad-bar concept is running ads again, playing off the signature deals that made it a 1980s hit.