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Sonic

Food

A peek at what’s coming out of Sonic’s R&D kitchen

The drive-in chain is counting on a steady stream of new products to differentiate the concept and hold consumers’ interest.

Marketing

The 10 most alluring LTOs in May

Meat-heavy items ranked high among consumers, who revealed the limited-time offers they were most likely to purchase last month.

This spring, chains such as Dunkin' Donuts and Chili's are promoting glaringly unhealthy dishes.

Woe to the restaurant that won't change with the times. But some recent results of social and business pressures were real head-scratchers, including developments at Sonic and Starbucks.

The initiative teaches franchisees how to use their POS and back-office systems as more effective cost-cutting tools.

The initiative teaches franchisees how to use their POS and back-office systems as more effective cost-cutting tools.

The app-based system will enable customers of the drive-in brand to place a customized order for delivery to their car window at a particular time.

The updated discounting windows are more likely to come during the day or at night, and the drinks are as likely to be nonalcoholic as full strength.

Competition between the buns heats up as operators raise their game to win customers.

The updated campaign will now include comediennes Jane Krakowski and Ellie Kemper, part of the chain's effort to draw more female patrons.

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