Starbucks

Marketing

Get to Know: Allison Hills

On the day it unveiled its new tuition-reimbursement plan for employees, Starbucks was met with a crush of interest from the media and corporate America pushing to know more about CEO Howard Schultz’s latest HR ploy.

Prominent Washington Post journalist leaving to partner with Starbucks

The details are vague, but the coffee giant plans to partner with the co-author of Howard Schultz’s latest book to address social issues via media stories.

Starting this fall, the coffee giant’s employees and customers will have a hand in what music is played at Starbucks’ company-owned locations nationwide.

The coffee giant’s Toasted Graham Latte is its first new autumn beverage in four years.

Early results pack some surprises.

A new report shows E.coli hasn't come between the chain and its hardcore fans, though it is still second to another restaurant.

Leanne Fremar will serve as the coffee giant’s executive creative director.

Restaurant brands are driving engagement, enhancing value and generating buzz with innovative uses of food and drink containers.

The tech-forward coffeehouse is driving business with new prototypes, Instagram-friendly drinks and its much-lauded app

The drinks and doughnuts chain also named a new COO.

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