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Taco Bell

Food

Taco Bell's Nacho Fries are back, fired up with a secret sauce

 By Patricia Cobe on Apr. 20, 2024

The Mexican fast-food chain partnered with a hot sauce company to launch Secret Aardvark Nacho Fries for a limited run.

Beverage

Taco Bell tests Agua Refrescas in a continuing move to be a 'beverage destination'

 By Patricia Cobe on Apr. 11, 2024

The new drinks come in three flavors, each based on energy-boosting green tea and infused with real fruit.

Workforce

Taco Bell franchisee Charter Foods sued for sexual harassment

By Heather Lalley on Mar. 06, 2024

Two women allege the company knowingly hired a registered sex offender, who harassed them when they were 17-year-old high school students.

Food

Taco Bell sprinkles its menu with Tajin

By Patricia Cobe on Feb. 27, 2024

The chain is partnering with the iconic Mexican seasoning blend to spice up a taco, snack and beverage, all in test at one California location.

Food

Taco Bell goes all in on chicken and crunch with new empanada

By Patricia Cobe on Feb. 14, 2024

The Cheesy Chicken Crispanada rolls out nationwide Thursday for a limited time.

Marketing

Taco Bell shows off its 2024 marketing calendar

By Jonathan Maze on Feb. 12, 2024

The fast-food Mexican chain is releasing a wide array of menu items this year, including a new Cantina Chicken Menu and a taco made from Salt & Straw ice cream.

Marketing

Taco Bell plucks a trio of young chefs to reimagine the Crunchwrap

By Jonathan Maze on Feb. 12, 2024

The Mexican fast-food chain launched a program to spotlight emerging chefs. The first group will develop a new type of the Crunchwrap Supreme.

Financing

Yum Brands has been on a building tear coming out of the pandemic

By Jonathan Maze on Feb. 09, 2024

Nearly 25% of the global locations for the company’s brands KFC, Taco Bell, Pizza Hut and Habit have been built over the past three years.

Financing

Low-income consumers are apparently flocking to Taco Bell

By Jonathan Maze on Feb. 07, 2024

Some fast-food chains are losing customers to grocers over pricing issues. But the Mexican chain is apparently gaining them.

Financing

Yum Brands goes big into kiosks

By Jonathan Maze on Feb. 07, 2024

The owner of KFC, Taco Bell and Habit Burger is bringing in the self-ordering devices as its digital system sales hit $30 billion.

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