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Taco Bell

Marketing

The 'Taco Tuesday' trademark battle is officially over

 By Jonathan Maze on Oct. 25, 2023

The bar that owned the registration in New Jersey gave up its hold on the phrase, officially ending Taco Bell’s campaign to “free” the trademark.

Food

Chicken nuggets are everywhere but Taco Bell thinks it can do them better

 By Lisa Jennings on Oct. 12, 2023

The chain is scheduled to begin a test of all-white-meat, whole-muscle chicken nuggets with two new sauces in Minneapolis on Thursday.

Food

Subscription tacos return to Taco Bell as LTO

By Lisa Jennings on Oct. 03, 2023

New to the lineup for the Taco Lover's Pass will be a Toasted Breakfast Taco coming on Oct. 12.

Food

Been avoiding Taco Bell because of lack of Vegan Nacho Sauce? Problem solved.

By Lisa Jennings on Sep. 28, 2023

The beloved Nacho Fries are back and this time in a new large size that can be ordered with dairy-free nacho sauce for those who want nothing to do with cheese.

Financing

Digital takes off at Yum Brands, but don't call it a tech company

By Jonathan Maze on Aug. 02, 2023

The owner of KFC, Pizza Hut, Taco Bell and Habit continues to add to its in-house technology capabilities and is building digital sales. But the company wants to keep its focus on what matters.

Food

Taco Bell launches a Grilled Cheese Dipping Taco inspired by birria

By Patricia Cobe on Jul. 27, 2023

The addition to the chain’s growing grilled cheese platform debuts Aug. 3, boasting double the cheese, a new protein and two dips.

Financing

Taco John's crafts its own victory in the Taco Tuesday battle

By Jonathan Maze on Jul. 19, 2023

The Bottom Line: The chain opted not to keep its trademark in a fight with the much larger Taco Bell, given the likelihood that it would ultimately lose. So it did the next best thing.

Marketing

Taco John's gives up its Taco Tuesday trademark

By Jonathan Maze on Jul. 18, 2023

The company decided that it wasn’t worth fighting Taco Bell to maintain its trademark and said it would instead donate to Children of Restaurant Employees.

Technology

Yum Brands takes a step to collect data on more of its customers

By Jonathan Maze on Jul. 06, 2023

The owner of Taco Bell, KFC and Pizza Hut is working with the customer data platform Treasure Data to give it a centralized view of customer data across all its brands.

Leadership

Sean Tresvant named Taco Bell CEO

By Jonathan Maze on Jun. 29, 2023

The Mexican fast-food chain’s chief brand and strategy officer will take over the top job on Jan. 1 for Mark King, who is retiring.

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