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Taco Bell

Leadership

Sean Tresvant named Taco Bell CEO

 By Jonathan Maze on Jun. 29, 2023

The Mexican fast-food chain’s chief brand and strategy officer will take over the top job on Jan. 1 for Mark King, who is retiring.

Financing

Why Taco Bell thinks it can get just as big as McDonald's

 By Jonathan Maze on Jun. 27, 2023

The Mexican fast-food chain, the nation’s fourth-largest restaurant brand, believes there’s “no reason” it can’t have the same number of restaurants in the U.S. as the Golden Arches.

Marketing

Taco Bell partners with fan girl Paris Hilton to plug return of Volcano Menu

By Patricia Cobe on Jun. 26, 2023

The fiery items debuted in the early 2000s, when the star was at her hottest. Now she’s partnering up to offer hot tips on Taco Bell’s first-ever advice hotline.

Marketing

Taco John's fires back in 'Taco Tuesday' tilt

By Jonathan Maze on Jun. 26, 2023

The company said that Taco Bell’s effort to cancel its registration is designed “to sell more tacos” and cause Taco John’s “to sell less tacos.”

Marketing

Taco Bell introduces its latest uniform collaboration, with Ricardo Gonzalez

By Jonathan Maze on Jun. 14, 2023

The Brooklyn artist, known as It’s a Living, put his own spin on the fast-food chain’s uniforms. For the company, the goal is simple: Workers like cool outfits.

Financing

Franchisee Southpaw acquires nearly 40 Taco Bell restaurants in Atlanta

By Jonathan Maze on Jun. 08, 2023

The deal gives the Greenwich, Conn.-based operator 115 of the Mexican fast-food chain's restaurants to go along with 65 Dunkin’ locations.

Food

Taco Bell is testing a Vegan Crunchwrap

By Jonathan Maze on Jun. 07, 2023

The Mexican fast-food chain will test the product, in development for years, for a limited time in Los Angeles, New York City and Orlando.

Financing

Yum Brands CEO David Gibbs doesn't get his company's stock price decline

By Jonathan Maze on Jun. 02, 2023

The Bottom Line: The owner of Taco Bell, KFC, Pizza Hut and Habit has declined as much as 10% since reporting what Gibbs called a “blowout” first quarter. And the company argues that it could easily weather a downturn.

Marketing

Taco Bell enlists LeBron James in its 'Taco Tuesday' tilt

By Jonathan Maze on May 23, 2023

The NBA star, who once tried to register the phrase himself, is joining the effort to cancel Taco John’s trademark.

Marketing

Taco Bell wants to cancel its rival's trademark for 'Taco Tuesday'

By Jonathan Maze on May 16, 2023

The fast-food Mexican chain has petitioned the U.S. Patent and Trademark Office to end Taco John’s registration for the Taco Tuesday trademark, which it has owned for years.

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