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Taco Bell

Technology

Wendy’s takes ordering next-level

 By Sara Rush Wirth on Apr. 01, 2015

As a one-upmanship to the ordering capabilities Taco Bell and Chick-fil-A added to their mobile apps last quarter, Wendy’s is testing a beacon-based version of its app.

Ad campaigns adopting a more ‘off-the-cuff’ feel

By Kelsey Squire on Aug. 24, 2015

Taco Bell and Wendy’s are among major brands rebooting their advertising aesthetic to garner engagement, particularly on social media.

Checking back on Taco Bell’s new concept

By Patricia Cobe on Jan. 19, 2016

Three months after the Cantina opened, here’s what a non-millennial customer found.

Financing

What's driving the fastest-growing chains?

By Sara Rush Wirth on Jun. 21, 2016

The Top 500 restaurant chains that experienced a surge in both sales and units in 2015 are hitting on trends that proved to grow sales and traffic.

Customers’ top service picks

By Benita Gingerella on Mar. 28, 2017

Consumers say these restaurant chains provide the best guest pampering.

Leadership

Who will be the next CEO of Chipotle?

By Peter Romeo on Nov. 29, 2017

The speculation about who'll be Steve Ells' successor is already at full throttle. Here are a few of the candidates we think may be in the mix.

7 recession-busting menus

By Restaurant Business Staff on Jun. 11, 2008

Can that simple piece of paper help fight a nasty economy? These folks are betting on it.

Pate Dawson Company Announces Three New Leadership Appointments

By Restaurant Business Staff on Jul. 11, 2012

GOLDSBORO, N.C. (July 11, 2012)—Foodservice distributor Pate Dawson Company announced three new leadership appointments. The announcements come as Pate...

Yum names 40-year-old Niccol to head Taco Bell

May 21, 2014

Roughly a month after promoting Greg Creed to CEO, Yum has dropped the other shoe by announcing his successor as the head of Taco Bell.

Taco Bell concocts ‘dipping’ tacos

Nov. 17, 2014

Marketed in tests as rolled tacos, even though they look more like taquitos, the chain’s new chicken and “crunchy” items will be served with dipping sauces. The rollout reportedly starts Thursday.

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