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Wendy's

Financing

Delight Restaurant Group buys 65 Wendy's restaurants

 By Jonathan Maze on Apr. 02, 2024

The Virginia-based operator acquired the restaurants in Pennsylvania, Ohio and West Virginia, making it one of Wendy’s largest franchisees.

Financing

Wendy's now says it will not raise prices during busier periods

 By Jonathan Maze on Feb. 28, 2024

The fast-food burger chain walked back statements that it would test “dynamic pricing,” saying that digital menu boards would enable discounts during low-traffic parts of the day.

Marketing

Wendy’s and the terrible, horrible, no good, very bad public-relations week

By Heather Lalley on Feb. 28, 2024

Marketing Bites: After its now-walked back comments about dynamic pricing, the burger chain is catching the flame-grilled indignation of some restaurant competitors.

Financing

Reaction to Wendy's dynamic pricing test reveals its risks

By Jonathan Maze on Feb. 27, 2024

The Bottom Line: The burger chain mentioned last week that it would test the pricing strategy sometime next year. Consumers frustrated with prices reacted swiftly.

Financing

Wendy's new CEO hits the ground running

By Jonathan Maze on Feb. 15, 2024

Kirk Tanner announced $100 million worth of investments in breakfast marketing and digital upgrades in a bid to kick-start the fast-food chain’s growth.

Food

Wendy's new Breakfast Burrito is loaded with bacon

By Jonathan Maze on Jan. 22, 2024

The fast-food chain, continuing to push breakfast, is offering a burrito with as much bacon as its Baconator. But it’s only available in select markets.

Leadership

Wendy's names a former PepsiCo executive to be its next CEO

By Jonathan Maze on Jan. 18, 2024

The burger chain said that Kirk Tanner will lead the company into its “next phase of growth and expansion.” He replaces Todd Penegor.

Technology

Wendy's takes its shot at AI drive-thrus

By Jonathan Maze on Dec. 12, 2023

The burger chain has four in operation and plans to test more of them this year and next as rival McDonald’s is set to decide the future of its own effort.

Financing

Wendy's, whose chairman is an activist, may be getting an activist

By Jonathan Maze on Dec. 01, 2023

The Bottom Line: Activist investor Blackwells apparently plans to nominate “several directors” to the burger chain’s board, according to Reuters.

Marketing

Olive Garden launches a holiday merchandise collection starring its iconic cheese graters

By Reyna Estrada on Nov. 16, 2023

Marketing Bites: Olive Garden, Sonic and Jimmy John’s launch holiday merchandise collections. Velvet Taco is giving away free tacos for a year to one lucky diner. And Wendy’s brings back its Frosty Key Tag fundraiser.

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