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Wendy's

Food

How Wendy’s developed a plant-based burger that stands apart from the crowd

 By Patricia Cobe on Jul. 13, 2021

Chef John Li and his team had to deliver on the chain’s “fast food done right” pillars—a mission that prolonged the R&D process. The Spicy Black Bean Burger is the result.

Marketing

Wendy’s takes the breakfast fight to Dunkin’s turf

 By Jonathan Maze on Jul. 12, 2021

The company is opening a pop-up restaurant in Providence, R.I., and is running a contest to promote its breakfast called “DitchTheDonut.”

Technology

The next big burger battle will be over loyalty

By Jonathan Maze on Jun. 24, 2021

McDonald’s, Burger King and Wendy’s either have or will introduce new loyalty programs as the sector looks to keep customers from drifting to third-party platforms.

Food

Wendy’s feeds the demand for plant-based options with a new Spicy Black Bean Burger

By Patricia Cobe on Jun. 24, 2021

The new veggie burger is debuting on the chain’s Made to Crave sandwich menu for a limited time in select regional locations.

Marketing

Wendy’s expands its deal with Rick and Morty

By Jonathan Maze on Jun. 16, 2021

The burger chain says it has expanded its tie to the popular Cartoon Network program to include special beverage concoctions like a pickle-flavored Frosty.

Financing

Wendy’s stock takes off, thanks to Reddit

By Jonathan Maze on Jun. 08, 2021

The value of the burger chain’s shares closed up more than 25% on Tuesday, thanks to the same investors who bid up the stocks for AMC and GameStop.

Leadership

How the past lit a path through the pandemic for 5 top industry leaders

By Peter Romeo on Jun. 04, 2021

The chain CEOs vying to be Restaurant Leader of the Year explain how they found direction in key experiences from their past.

Financing

Wendy’s invades the U.K.

By Jonathan Maze on Jun. 02, 2021

The burger chain opened its first location in the country in two decades as it seeks to push more international growth.

Financing

Fast-food chains expect a gradual return of dine-in business

By Jonathan Maze on May 20, 2021

McDonald’s expects to open more this summer while Wendy’s has most of its dining rooms open. But customers are slow to eat inside, at least for now.

Financing

Delight Restaurant Group buys 44 Wendy’s locations from the company

By Jonathan Maze on May 18, 2021

The operator has also agreed to build new restaurants and remodel several others. It’s the franchisee’s second acquisition this year.

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