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Ruby Tuesday turnaround plan yields results

Ruby Tuesday posted same-store sales increases for the quarter ended Sept. 2 of 6 percent for franchised units and 1.1 for company-run stores, indicating the chain may be winning back customers with its shift down-market.

Guest counts at company units increased 1.3 percent for the three-month period, according to the casual chain’s parent company, Ruby Tuesday Inc.

However, two Ruby Tuesdays were closed during the period. 

“We continued to make progress on our brand transformation efforts and we believe we are starting to see the benefit of this work in our sales and guest count trends,” said JJ Buettgen, president and CEO of RTI.

RTI has been striving to reverse a disastrous push into pricier market territory by its namesake brand.

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