Ruby Tuesday turnaround plan yields results

Ruby Tuesday posted same-store sales increases for the quarter ended Sept. 2 of 6 percent for franchised units and 1.1 for company-run stores, indicating the chain may be winning back customers with its shift down-market.

Guest counts at company units increased 1.3 percent for the three-month period, according to the casual chain’s parent company, Ruby Tuesday Inc.

However, two Ruby Tuesdays were closed during the period. 

“We continued to make progress on our brand transformation efforts and we believe we are starting to see the benefit of this work in our sales and guest count trends,” said JJ Buettgen, president and CEO of RTI.

RTI has been striving to reverse a disastrous push into pricier market territory by its namesake brand.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

In Red Lobster, a symbol of the challenges with casual dining

The Bottom Line: Consumers have shifted dining toward convenience or occasions, and that has created havoc for full-service restaurant chains. How can these companies get customers back?

Financing

Crumbl may be the next frozen yogurt, or the next Krispy Kreme

The Bottom Line: With word that the chain’s unit volumes took a nosedive last year, its future, and that of its operators, depends on what the brand does next.

Technology

4 things we learned in a wild week for restaurant tech

Tech Check: If you blinked, you may have missed three funding rounds, two acquisitions, a “never-before-seen” new product and a bold executive poaching. Let’s get caught up.

Trending

More from our partners