Rust, a produce industry veteran with more than 24 years' experience, will work with Produce Alliance customers in the western United States.
"Wesley's experience with cutting-edge systems management will be a huge asset to Produce Alliance," Wilkinson said. "His expertise is in national distribution management and customized procurement programs for multi-unit foodservice operations."
Prior to joining Produce Alliance, Rust held national account management positions with Fresh Network of Salinas, CA, and with National Produce Consultants, Inc., of Plano, Texas. His previous experience includes positions with Sysco and Goodman Produce in Dallas; Inspection Time, Inc., in Houston; and Oley Distributing and Tarrant Distributing in Fort Worth. Rust attended Texas Christian University and is a member of the Produce Marketing Association.