According to the results, more than 90 percent of dads with a child under 18 in the home said they’d like a top-quality USDA prime steak this Father’s Day. “Finding the perfect Father’s Day gift is always a challenge for many people, says Tamra Zygmunt, vice president of marketing at Stock Yards. “But our research confirms that the choice is really quite simple: Dad’s want a thick, juicy steak for Father’s Day.”
A promotional opportunity? Definitely. Get talking with customers who could still put a steak promotion into play for Father’s Day now. Recommend specials, sides, upgrades, flavorful under-utilized cuts and merchandising tactics. Keep the focus on simple preparations, a variety of items to suit different diners’ tastes, and the highest quality ingredients possible.
Here’s how a few operators are steaking a claim on Father’s Day business:
• Woolley’s Steakhouse, Blooomington, Minnesota -- all-you-can-eat Certified Angus Beef Prime Rib, including soup and salad bar, “famous” scalloped potatoes.
• Axel’s Chanhassen, Eden Prairie, Minnesota --“Delmonico Steak” special, 24 oz. of “chargrilled perfection.”
• III Forks, Dallas, Texas – Special “Dad Worthy” cuts, including 14-oz. bone-in filet, 18-oz. bone-in strip, and 36-oz. long bone rib eye
• The Fort, Morrison, Colorado – three-course, fixed price menu of 16-oz. rib eye, mashed potatoes and succotash with a glass of cabernet.