Sales Tip: Help Design Steak Promotions for Father

A new survey commissioned by Stock Yards, a Chicago-based meat supplier and division of U.S. Foodservice, supports the notion that running steak-based menu specials for Father’s Day may be the way to go.

According to the results, more than 90 percent of dads with a child under 18 in the home said they’d like a top-quality USDA prime steak this Father’s Day. “Finding the perfect Father’s Day gift is always a challenge for many people, says Tamra Zygmunt, vice president of marketing at Stock Yards. “But our research confirms that the choice is really quite simple: Dad’s want a thick, juicy steak for Father’s Day.”

A promotional opportunity? Definitely. Get talking with customers who could still put a steak promotion into play for Father’s Day now. Recommend specials, sides, upgrades, flavorful under-utilized cuts and merchandising tactics. Keep the focus on simple preparations, a variety of items to suit different diners’ tastes, and the highest quality ingredients possible.

Here’s how a few operators are steaking a claim on Father’s Day business:
•    Woolley’s Steakhouse, Blooomington, Minnesota -- all-you-can-eat Certified Angus Beef Prime Rib, including soup and salad bar, “famous” scalloped potatoes.
•    Axel’s Chanhassen, Eden Prairie, Minnesota --“Delmonico Steak” special, 24 oz. of “chargrilled perfection.”
•    III Forks, Dallas, Texas – Special “Dad Worthy” cuts, including 14-oz. bone-in filet, 18-oz. bone-in strip, and 36-oz. long bone rib eye
•    The Fort, Morrison, Colorado – three-course, fixed price menu of 16-oz. rib eye, mashed potatoes and succotash with a glass of cabernet.


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