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Schroer Replaces Retiring O



The management transition became effective at the beginning of the month.

O'Connor, a member of the ID Editorial Advisory Board, headed the distributorship since 1997. In that time the company has grown almost $35 million to $65 million in sales, an increase of 9.5% each year. In addition, Avalon, a member of UniPro Foodservice, Atlanta, and the International Foodservice Distributors Association, Falls Church, VA, received the Business Excellence Award from the Canton Regional Chamber of Commerce in 2004.

O'Connor served on the board of directors of various organizations, including IFDA and UniPro's Multi-Unit Group.

Schroer previously served as executive vice president of the company since joining it in 2004. He held various positions throughout the firm's other companies in the course of his 10-year career. He earned a Bachelor's degree in commerce from Santa Clara University with a major in finance and a Master's degree in business administration from John Carroll University.

Avalon also announced that James Hendrickson was named to the newly created position of senior vice president of sales and marketing. He will join the company on June 5 after relocating from Rock Island, IL.

Hendrickson spent the last 20 years with Thoms Proestler Co., a PFG company, where he had served as vice president of sales and marketing and more recently vice president of national accounts. Under his leadership, the company grew in sales from $38 million in 1985 to more than $250 million today.

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