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SCHWAN

Manufacturers leverage Sales Insight to better target trade spend dollars and drive growth in contract business.  Schwan’s selection of Sales Insight comes at the completion of a successful pilot, which involved several Fortune 500 companies.

“In this tough economic environment, we are taking a proactive approach to helping drive revenues by arming our sales team with the critical information they need to maximize sales growth opportunities within our contracted business,” said Mark Jansen, president of Schwan’s Food Service Inc.  “As a result, Schwan selected Sales Insight as a key component of our overall trade spend initiative and strategy.”

Sales Insight, a hosted, on-demand solution, combines the latest sell through information with an intuitive and interactive application, delivering deep visibility unavailable in a typical business intelligence or reporting solution.  The entire food supply chain invests significant resources executing promotional programs, but a fundamental lack of visibility can result in missed sales growth opportunities, below-expectation sales volumes and reduced margins for all parties.  Tailored specifically to a manufacturer’s sales and marketing teams’ needs, Sales Insight leverages and attributes operator rebate and distributor billback information to increase contract compliance, optimize sales force efficiency and increase trade program effectiveness, ultimately growing sales and improving margins.

“The food industry has always struggled to gain end-to-end supply chain visibility. Sales Insight gives us what existing business intelligence solutions could not: timely information about our end customers in an uncomplicated manner,” commented Lil Schroeder, VP Food Service Operations at Schwan’s Food Service Inc.

"Manufacturers need to manage their supply chain more effectively with less for the foreseeable future," said Robert Bonavito, CEO of ITN.  "Sales Insight will give Schwan’s a strong competitive advantage in this economy, and we look forward to helping them achieve new incremental sales growth and trade spend savings."

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