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Direct mail as an effective local marketing tool

Direct mail as an effective local marketing tool

When it comes to getting national recognition, social media, especially Instagram, has given us the best return. But to reach out to local customers in my neighborhood in a cool way, I decided to try USPS direct mail. To promote our new wine list, I had a local artist create a six-panel cartoon and a local rap musician write the copy. The art and message are printed on cards that I can mail for 17.5 cents apiece. Sending out 1,000 cards will cost me $1,750 and I expect a 10 percent hike in customer counts. That can add up to a lot of money in dinner checks. The same direct mail piece is doubling as an insert for our new wine list at the restaurant. 

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