As the seasons change and fluctuate, it’s important to keep regular customers content and coming back. I create market menus with off-the-menu specials to encourage return visits. These menus shift the focus and attention to local and seasonal ingredients and allow me to incorporate trends and new techniques. The sales of these new items also provide feedback on what to tweak on the regular menu. When dishes on our weekly market menu sell better than those on our regular menu, we get the hint that it’s time to make some changes. These additions are also a fun way to keep the kitchen happy and motivated to explore new ingredients and recipes.