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Put guests first when designing a restaurant

Put guests first when designing a restaurant

As a specialist in the psychology of restaurants, I’ve focused on how design affects consumer behavior. When designing or redesigning a restaurant, don’t rely on your own taste (or worse, that of your spouse who watches too much HGTV). The restaurant should be about helping your guests feel something specific: excited, cosseted, relaxed, and so on. It’s not about you.

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