CHICAGO (August 24, 2011 - The Packer)—Sales of fresh sliced apples increased 33% in the past five years. The category garnered about $122 million in sales last year, according to Nielsen data cited at the U.S. Apple Association’s annual marketing conference.
Include retail giants Wal-Mart, Sam's Club, Costco and others that do not share their data with Nielsen, and the number comes closer to a surprising $200 million, according to Tony Freytag, national marketing director for Cashmere, Wash.-based Crunch Pak.
Freytag quickly made it clear, that his company isn't the only one thriving. McDonald’s decision to put apple slices in all of its kids meals was to everyone's advantage.
“We’re very happy, and we don’t even produce for McDonald’s,” he said. “A rising tide floats all boats.”
Read more on The Packer's website: http://www.thepacker.com/fruit-vegetable-news/foodservice/Sliced-apple-sales-approach-200-million-annually-128332188.html