Slim Chickens brings on Mark Mears as CMO

slim chickens chicken fingers outside

Slim Chickens has appointed former Noodles & Company executive Mark Mears its new chief marketing officer.

As CMO, Mears will assist the 40-plus-unit better-chicken brand with spurring sales growth and achieving its goal of reaching 600 locations within the next decade, according to a news release.

Mears—who was named CMO of Noodles & Company in 2015—has also served in the C-suite at Schlotzsky’s, The Cheesecake Factory and Mimi’s Cafe. His departure from Noodles follows a recent trend of executives parting ways with major chains to catalyze growth at smaller ones. 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Leadership

Restaurants bring the industry's concerns to Congress

Neary 600 operators made their case to lawmakers as part of the National Restaurant Association’s Public Affairs Conference.

Financing

Proposed TGI Fridays sale is no home run, but has promise for both sides

The $220 million all-stock deal would get Fridays’ owner TriArtisan out of its decade-long investment and give the struggling chain a like-minded partner in franchisee Hostmore, experts say.

Financing

Podcast transcript: Virtual Dining Brands co-founder Robbie Earl

A Deeper Dive: What is the future of digital-only concepts? Earl discusses their work to ensure quality and why focusing on restaurant delivery works.

Trending

More from our partners