The franchisor of the Sonic drive-in Burger King posted a comparable-store sales gain of 11.5 percent, year over year, for the quarter ended Feb. 28. Most of the increase came from a rise in guest counts, management said.
Officials of Sonic Corp attributed the increase to a combination of new products and a national marketing campaign.
“We maintained our sales momentum through our seasonally slower time of year and invested in incremental labor to ensure we sustain this momentum,” commented CEO Cliff Hudson.
The company pegged the same-store sales gain at 11.3 for company-run units and 11.5 percent at franchised stores.
It did not reveal absolute sales or revenue figures.