This fast-casual concept serves up its barbecue with a generous portion of patriotism. The brand, which opened 10 years after the September 11 attacks, is built around giving back to soldiers, firefighters, police officers and first responders. Mission BBQ stands out from other restaurants speckled in Americana. Every day at noon, team members stop to sing the national anthem and thank any service members in the store. It also recruits vets, and partners with military charities. By 2017, the chain plans to open 40 additional stores.
| 2015 Systemwide Sales ($000) | $30,400,000* |
|---|---|
| YOY Sales Change | 85.4% |
| 2015 U.S. Units | 19 |
| YOY Unit Change | 46.2% |
| 2015 Average Unit Volume ($000) | $1,900,000* |
| Future 50 Year | 2016 |
| Franchising | No |
*Technomic estimate
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