The Halal Guys started as a lone New York City food cart. After quickly changing the menu to a simple selection of hearty Middle Eastern food, the brand has taken off, adding more than 30 units in the last year and posting sales growth of a whopping 740%. The brand keeps things simple, serving up large portions of meat, rice, falafel, hummus and a craveable “white sauce” that fit halal dietary standards.
| Location | Astoria, N.Y. |
|---|---|
| 2016 Systemwide Sales ($000) | $25,200,000* |
| YOY Sales Change | 740.0% |
| 2016 U.S. Units | 35 |
| YOY Unit Change | 775.0% |
| 2016 Average Unit Volume ($000) | $1,215,000* |
| Future 50 Year | 2017 |
| Franchising | yes |
*Technomic estimate
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