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Wisconsin Milk Marketing Board
The Wisconsin Milk Marketing Board (WMMB) is a non-profit organization funded entirely by Wisconsin's dairy farm families. Our goal is to increase the sale and consumption of Wisconsin milk and dairy products.
WMMB is farmer-owned and farmer-directed. Our 25 dairy farmer board members are elected by their peers for three-year terms. WMMB’s farmer-directors have direct involvement in planning and monitoring the organization’s marketing and promotional programs which are conducted by a staff of marketing, research and communications professionals.
Cheese on breakfast menus boosts flavor—and sales
Coaxing consumers out of bed and into a restaurant for breakfast isn’t easy, but operators who menu flavorful takes on morning classics can offer exciting dishes that appeal to consumers and give breakfast sales a boost.
Topped off
With U.S. pizza restaurant sales expected to reach $44 billion by 2017, according to Mintel’s latest research, pizza shows no sign of slowing down. Traditional pizza options remain popular, but consumers’ pizza tastes are broadening when it comes to topping off their pies.
On any given day, about one half (47 percent) of all U.S. adults eat one or more sandwiches, according to the USDA. There’s clear potential for operators to sell more sandwiches if they find the sweet spot, using on-trend and unique ingredients that increase layers of flavors and texture combinations.