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Wisconsin Milk Marketing Board

Wisconsin Milk Marketing Board

The Wisconsin Milk Marketing Board (WMMB) is a non-profit organization funded entirely by Wisconsin's dairy farm families. Our goal is to increase the sale and consumption of Wisconsin milk and dairy products.

WMMB is farmer-owned and farmer-directed. Our 25 dairy farmer board members are elected by their peers for three-year terms. WMMB’s farmer-directors have direct involvement in planning and monitoring the organization’s marketing and promotional programs which are conducted by a staff of marketing, research and communications professionals.

Articles by
Wisconsin Milk Marketing Board

Page 1

Wisconsin Milk Marketing Board Articles

Consumers order salads in restaurants an average of 1.4 times per week, and operators are working hard to ensure consumers have delicious and flavorful options to choose from.

Operators are giving consumers greater choices with innovative breakfast items to satisfy cravings all-day long—especially with the use of cheese.

Pump up the basic cheeseburger with buzz-worthy ingredients.

Consumers are seeking out authentic, real ingredients in all areas of dining—and pizza is no exception.

On any given day, about one half (47 percent) of all U.S. adults eat one or more sandwiches, according to the USDA. There’s clear potential for operators to sell more sandwiches if they find the sweet spot, using on-trend and unique ingredients that increase layers of flavors and texture combinations.

Familiar ingredients such as lettuce and tomato will always have a place on top of burgers, but in today’s super-competitive better-burger market, it’s...

Giving customers plenty of ingredient choices for building a pizza can keep them happy—and coming back consistently.

Coaxing consumers out of bed and into a restaurant for breakfast isn’t easy, but operators who menu flavorful takes on morning classics can offer exciting dishes that appeal to consumers and give breakfast sales a boost.

With U.S. pizza restaurant sales expected to reach $44 billion by 2017, according to Mintel’s latest research, pizza shows no sign of slowing down. Traditional pizza options remain popular, but consumers’ pizza tastes are broadening when it comes to topping off their pies.