Wisconsin Milk Marketing Board

The Wisconsin Milk Marketing Board (WMMB) is a non-profit organization funded entirely by Wisconsin's dairy farm families. Our goal is to increase the sale and consumption of Wisconsin milk and dairy products.

WMMB is farmer-owned and farmer-directed. Our 25 dairy farmer board members are elected by their peers for three-year terms. WMMB’s farmer-directors have direct involvement in planning and monitoring the organization’s marketing and promotional programs which are conducted by a staff of marketing, research and communications professionals.