Starbucks’ drive-thrus to serve up video as well as drinks

starbucks barista

In a bid to step up service, Starbucks will add video screens in the drive-thru lane at approximately 2,400 U.S. locations during the next year, Bloomberg reports.

The screens—which were tested in the Seattle market—will display the barista’s face, in addition to the items a driver ordered and their respective cost, Bloomberg says.

Starbucks has been making a number of well-publicized tech investments aimed to improve the customer experience and build brand loyalty. Earlier this week, the coffee giant announced its debut of an online order-based delivery test at the Empire State Building.

Read the full story via Bloomberg.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Podcast transcript: Virtual Dining Brands co-founder Robbie Earl

A Deeper Dive: What is the future of digital-only concepts? Earl discusses their work to ensure quality and why focusing on restaurant delivery works.

Financing

In the fast-casual sector, Chipotle laps Panera Bread

The Bottom Line: The two fast-casual restaurant pioneers have diverged over the past five years, as the burrito chain has thrived while Panera hit a wall. Here's why.

Food

How Chick-fil-A's shift on antibiotic-free chicken signals an industry evolution

Chick-fil-A was a No Antibiotics Ever brand, but now its standards are more in line with KFC and others. Will consumers understand the nuanced difference?

Trending

More from our partners