Starbucks’ drive-thrus to serve up video as well as drinks

starbucks barista

In a bid to step up service, Starbucks will add video screens in the drive-thru lane at approximately 2,400 U.S. locations during the next year, Bloomberg reports.

The screens—which were tested in the Seattle market—will display the barista’s face, in addition to the items a driver ordered and their respective cost, Bloomberg says.

Starbucks has been making a number of well-publicized tech investments aimed to improve the customer experience and build brand loyalty. Earlier this week, the coffee giant announced its debut of an online order-based delivery test at the Empire State Building.

Read the full story via Bloomberg.


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