Starbucks to eliminate seats in latest format

starbucks coffee sign

Starbucks plans to open a pickup-only store at chain headquarters next week. The venture is widely seen as the test of a way to avoid logjams at conventional units of customers who ordered and paid for their coffee remotely.

That congestion was cited by management as a partial reason for a slowdown in same-store sales growth during the chain’s most recent fiscal quarter.

The pickup-only outlet will be open solely to employees. The staff members were alerted to the new amenity in a letter sent to the team yesterday.

Details were not revealed about what the unit might sell beyond coffee.

The unit will apparently be glass-walled so the employee-customers can watch their coffee being brewed. Orders will apparently be passed to the patron via a window.


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