Starbucks plans to bring Reserve coffee and unique design to Chicago

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Starbucks’ new mysterious Chicago location might bring Starbucks’ Reserve coffees and a new design to a restaurant-packed section of the city.

The 3,100-square-foot store will not be another Roastery and Tasting Room like the specialized units opened in and planned for Seattle and New York City, respectively, despite a 2014 pledge to open 100 of the high-end coffee cathedrals, the chain confirmed. But the unit will promote Starbucks’ exclusive, high-ticket Reserve coffees, reported Crain’s Chicago Business, which quoted sources described as being close to the chain.

Starbucks is expected to release more details about the space in coming months.

Read the full story at Crain’s Chicago Business.


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