Starbucks rolls out $200 'Silver' card

Think of it as Tiffany meets Starbucks.

It's not a diamond ring. Nor a gold watch. But for a cool $200 this holiday season, most Starbucks stores nationwide will be selling the Limited Edition Sterling Silver Starbucks Card.

Until they're gone, that is.

It's a solid silver mini-card, the size of a key-fob card, attached to a sterling key ring and clasp. It comes loaded with $50 for Starbucks food, drink and merchandise.

The other $150? Well, that's what Starbucks says is the retail value of the sterling silver card and key chain itself. And if history is any guide, they'll sell out faster than you can say Frappuccino.

For Starbucks, selling a fancy-dancy holiday Starbucks card has become a wildly successful annual public relations ploy. This is the third year -- and is the first year they've been sold in-store, not just on line.

About 43,000 of these cards will be made available in total -- two to 11 cards per store at the about 7,000 company-owned Starbucks stores in the U.S.

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