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Stop Following the Follower

Jay Siff, Founder and CEO of Moving Targets, is committed to helping you make more money. With his 18+ years in retailing and 18+ years in direct marketing, Jay has excelled in growing one of the largest and most successful direct-to-the-customer retail marketing companies in the United States.

Direct marketing delivers immediate, trackable, and measurable results that businesses demand—especially in today’s economy. There’s no expensive “waste circulation.”  Promotions go only to prospects most likely to respond.

Want better results from your promotions? Instead of costly trial-and-error experiments, you can easily boost your ad response by using proven tips and tricks of today's most successful direct marketers. Put these ideas to work for you today!

Exploit the Power of Captions
Did you know that those tiny words you usually see under photographs typically enjoy 200% greater readership than the larger body copy in the ad? It's true. And you can easily take advantage of this phenomenon by always putting a selling message under photos that appear in your ads. No photos in your ads now? A major mistake! Photos have been shown to be the most compelling type of graphics and attract the greatest readership.

Don't Just Give Value... Build It!

If you're like most retailers, your ads probably say little more than what you're selling and how much you're selling it for. But what are you doing to convince people that you are better than the other guys... that they should spend their money with you rather than your competition? Every ad should be telling your prospects EXACTLY why they should buy from you... not simply that you want them to.

Stop Following the Follower
Since most businesspeople haven't made a study of advertising, most take their cues from other businesspeople who also haven't studied the subject. It's mostly "the blind leading the blind." Start from scratch... take risks... be bold... stop holding back! Say something different and let your personality shine through! Always put a big claim in your headline and lure customers with the most irresistible offer you can dream up.

Tell Them to Act
It's often not enough to simply present your product and price and hope people flock to you. Advertising is salesmanship in print. A good salesperson always asks for the sale... and so should your ads. Say, "Stop by"... "Call us"... "Buy now"... and other similar phrases. Remember, advertising is not just information... it's also psychology... persuasion... motivation... and influence. Don't assume that people know what to do... tell them!
 

Need more great ideasto help boost the effectiveness of your neighborhood promotions?Click Here to sign-up for Jay’s Marketing Tip of the Month and to read all past marketing tips you may have missed!  

Click here to see how many new movers and birthday prospects you can turn into long-term, profitable customers just by sending them a personalized greeting and money saving offer!

Proven effective nationwide, Moving Targets new resident direct marketing (www.MovingTargets.com), Birthday Connections custom birthday card service to local residents (www.BirthdayConnections.com), and Loyal Rewards they-do-it-for-you customer emailing service (www.LoyalRewards.com) are 3 powerful, low-cost ways to attract new customers, bring your current customers back more often and help you make more money right now. 

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