Study: Patrons Crave Fruit, Veggies in Foodservice;Trend Offers Distributors Opportunities for Incr

NEW YORK - A recent study concluded that foodservice operators and by association their distributors are still largely missing sales opportunities by overlooking consumers' interest in expanding fruit and vegetable menu selections.


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“Operators will be looking to distributors for expertise, product variety and menu development. We will see much more activity that will go to and through the distributor as operators look for some of the answers.�
Brenda Humphreys, foodservice director
Produce for Better Health Foundation