Survey: Starbucks named top restaurant among teens

starbucks toasted graham latte

Starbucks reigns supreme when it comes to teens’ favorite restaurant brands, according to a recent report by asset-management firm Piper Jaffray.

Chipotle ranked second among teenage diners, followed by Chick-fil-A, McDonald’s and Panera Bread, in rank order, the fall survey of 9,400 U.S. teens found.

In spite of their notorious rebellion, teens’ restaurant preferences are fairly aligned with favorite limited-service spots among consumers overall.

Today’s teens “will frequent a restaurant two times for every time they fill up their gas tank,” the report notes, highlighting the importance of dining out to Gen Z consumers.

Starbucks has held the top restaurant spot among teens since at least 2008, Piper Jaffray data shows.


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