Did Yum! Brands just reveal its latest food mashup innovation for Taco Bell?
In an investor presentation last Thursday, the fast food company revealed a slide called “Innovation across all dayparts” which showcased a hard taco shell peeping out of a Fritos bag.
The image is very similar to the promotional materials used in the Doritos Tacos Locos packaging. When asked about the possible collaboration, a Taco Bell spokeswoman told Business Insider: “We’re always innovating and testing new concepts."
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