That Taco Bell planned for Wicker Park won't be so run of the mill after all. Management's applied for a liquor license, which would make it the first Bell in the world to serve alcohol with Doritos Locos Tacos and other menu items. A Yum! Brands spokeswoman added that The Bell's also planning a "completely new urban restaurant design" for the Wicker Park space.
Taco Bell had considered selling alcohol at other locations in the past. There were plans to offer boozy milkshakes at U.S. Taco Co. — TB's upscale concept in California that features lobster tacos and other premium items that no Fourth Meal eater has ever had at a regular Taco Bell — but those plans were postponed.
Back in February there were rumblings that only the second U.S. Taco Co. would land in the Wicker Park space at 1439 N. Milwaukee Ave., but a Yum! Brands rep shot that rumor down at the time, saying the Wicker Park restaurant would be a normal Taco Bell. But booze and this "completely new design" are anything but normal. The rep wouldn't offer up anymore details at this time.
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