The Taco John’s Mexican quick-service chain says sales have jumped 11.1 percent year-over-year since it introduced two versions of a “street taco,” a soft taco modeled after the ones sold from street carts in Mexico and southern California.
The new option was introduced April 6 as part of the Cheyenne, Wyoming-based chain’s Summer of Tacos promotion, which weaves together five themes focused on either a product or an occasion, like Cinco De Mayo.
“We think it will appeal to both our core customers and new guests,” Taco John’s CEO Jeff Linville said of the new street taco line. “Based on the sales numbers so far, the strategy is working.”
Taco John’s operates or franchises 400 restaurants.