1. With tech, fail fast.
That’s the motto Clay Dover, CMO of PeiWei, follows. “If you wait six months, nine months, the whole game will change,” he said. That’s why it’s crucial, said a number of operators, to find vendor partners willing to adapt and work with companies as they grow. “It’s hard to find partners willing to work at an aggressive pace who are nimble,” said Jayson Tipp, chief development officer and SVP of technology for the Papa Murphy’s take-and-bake pizza chain.