2. Integrated online presence
Look for a website that optimizes for mobile devices, because many of your consumers do their restaurant research via tablets or smartphones. In fact, some 78% of millennials look up menus via smartphone, according to Technomic’s 2016 Generational Consumer Trend Report.
What’s more, half of millennials follow restaurants via social media. Plus, social media platforms such as Instagram, Facebook and Snapchat are inherently visual and can make for compelling website content. So look for a site template that allows for an integrated online presence. Doing so will build consumer loyalty and help you fully control your brand.