Dunkin’ Donuts and Baskin-Robbins have joined a consortium of retail businesses that’s developing a standard way for consumers to pay for purchases with smart phones.
HMS Host, the industry’s largest restaurant franchisee, and Darden Restaurants, the parent of Red Lobster, Olive Garden, LongHorn Steakhouse, Capital Grille, Yard House and four other casual-dining chains, are already part of the Merchant Customer Exchange consortium, or MCX. Sheets, a c-store chain that’s as much a restaurateur as it is a retailer, is also a member.
The participating retail chains include Best Buy, CVS, Bed Bath & Beyond, Dillar’s, Lowe’s, Publix, Sears, Target and Shell. MCX is committed to developing a system that all participants can use to accept mobile payments by customers.
“By joining MCX we hope to offer our guests, including those already enjoying our new Dunkin’ Donuts Mobile App, a mobile payment solution that is customer-focused, securely delivered and accepted at the broadest possible range of their favorite retail locations,” John Costello, chief global marketing and innovation officer for Dunkin’ Brands, commented in the announcement. Dunkin’ Brands is the franchisors of Dunkin’ Donuts and Baskin-Robbins.