A handful of restaurant operators are thinking beyond the menu, coupling with mobile apps outside the food industry to capitalize on the services they offer and provide a next-level experience.
Sweetgreen’s health-conscious customers who have iPhones can now load calorie counts of meals they’ve purchased via the restaurant’s app straight into Apple’s Health app.
DD Perks members who have both apps installed now have a seamless way to order from the nearest Dunkin’ location before beginning their trip. After opening Waze, users can press a button to launch Dunkin’s on-the-go ordering within the app.
The pizza chain joined forces with the IFTTT app—which lets users program and automate functions for their internet-connected devices—to allow customers with smart homes to set up automated tasks such as turning on the porch lights once their mobile order is out for delivery.
Fat Brands just announced a 40-year deal that will place its flagship burger brand into 40 Round Table Pizza locations. Here’s why the company is so big on the idea.
Kiosks’ benefits aren’t on the labor line, casual dining does some soul searching and you can’t eat ice cream while on the phone are among the lessons from the three-day event.
The fast-food sandwich giant is reintroducing the bread after a four-year absence as part of yet another refresh of its menu, including a new spicy sauce and Baja Chipotle potato chips.
Marketing Bites: As recreational marijuana is legalized in more states and consumers relax their attitudes around the drug, restaurants large and small are having some fun on 4-20, widely considered a national day of pot celebration.