At Protein Bar, “We’re really good at what we do,” which is offer high-protein, low-calorie fare for customers on the go, says Julie Saliba, head of marketing for the Chicago-based fast-casual brand.
Technomic estimates the chain’s systemwide sales for last year at $25.8 million, a 23% increase over the 2014 tally, and average unit sales of about $1.3 million.
Given those signs of success, some may wonder why the 18-unit chain is working furiously on a new offshoot brand and potential growth engine, Thrive360. In other words, why mess with a good thing?