“Training for a Recall, Communicating Under Fire” is a multi-part course, including a two-day workshop on how to prevent a product recall from becoming a crisis and optional media training. The first part of the course emphasizes the legal liability and business implications of a recall, the importance of traceability, and how to apply a crisis plan to product recall situations
A separate media course includes training by communications and public affairs specialists on how to deliver messages under the pressure of a real-life interview. To ensure each attendee will have an opportunity to experience on-camera mock media interviews, the class size for the half-day media training is limited and requires a separate registration.
The first 2009 installment of “Training for a Recall, Communicating Under Fire,” is scheduled for March 25-27 at the Doubletree Club Atlanta Airport North hotel in Atlanta.
“A recall can happen for any number of reasons, from mislabeling to more serious reasons,” said Amy Philpott, United Fresh vice president of communications. “No matter the severity of the recall, a company can minimize the damage to its reputation and its future if it is prepared and informed, which is exactly what this course helps a company do.”