LAS VEGAS (June 4, 2013 - PRNewswire)—Trybe Targeting announced that US Foods will become the Official Foodservice Provider to the 2013 World Food Championships (WFC). The World Food Championships will take place Nov. 7-10 in Las Vegas.
The second annual World Food Championships will bring almost 500 competitors from the biggest and best food competitions around the world, including online recipe contests, into an ultimate food fight for fame and fortune. Following a tournament-style format across seven iconic food categories, the WFC will culminate with a Final Table showdown where category champions will face potential elimination in front of a live audience and a discerning panel of culinary celebrities.
"At US Foods, we're passionate about food and love seeing that same passion among the World Food Championships competitors," said Pietro Satriano, chief merchandising officer, US Foods. "We make it our mission to provide chefs and restaurateurs with unique and innovative products that help them showcase their culinary talent, and we are thrilled to be a part of this event and help this year's competitors develop their winning dishes and celebrate their success."
With more than $300,000 in cash and prizes up for grabs, food champions from all walks of life will enter the World Food Championships for a chance to claim their share and earn their way to the Final Table. The official categories of competition include BBQ, chili, burger, sandwich, recipe (with a pasta focus), dessert and bacon.
"The stakes, the rewards, the impact is all getting bigger and bigger," said Mike McCloud, President/CEO of Trybe Targeting, the company that created and produces the four-day event. "US Foods is one of the most respected companies in the food industry, and we're thrilled to have them on board with the World Food Championships. They're already helping us develop exciting programming and product competitions that will help us expand and celebrate the sport of food."
As the Official Foodservice Provider, US Foods will provide competition finalists in all seven categories with a fully stocked pantry for their use during the final rounds of competition. US Foods will also provide WFC attendees and competitors with an exclusive sneak peek into the product innovation process with main-stage cooking demonstrations by finalists in the Next Top Product contest, the company's annual competition to discover the latest trends and developments in the food service industry.